Caveat emptor is a principle that places the responsibility on the buyer to do their due diligence before making a purchase.

It is important for buyers to research the product or service they are interested in to ensure that it meets their needs and is worth the price.

Buyers should also be aware of any potential risks or drawbacks associated with the purchase.

Caveat emptor is especially important in online marketplaces where buyers may not have the opportunity to inspect the product before buying.

Sellers have a responsibility to provide accurate and truthful information about their products or services, but ultimately it is up to the buyer to make an informed decision.

If a buyer fails to do their due diligence and ends up with a product or service that does not meet their expectations, they may not have legal recourse.

In summary, caveat emptor is a buyer's shield in the marketplace that reminds buyers to take responsibility for their purchasing decisions and do their due diligence before making a purchase.