COMPETITIVE ADVANTAGE: THE GAME CHANGER IN BUSINESS

Competitive advantage is the key to success in business.

It is the ability to outperform competitors in terms of market share, profitability, and customer satisfaction.

There are two main strategies for achieving competitive advantage: differentiation and cost leadership.

Differentiation involves offering unique products or services that stand out from competitors.

Cost leadership involves offering products or services at a lower cost than competitors.

Innovation and customer service are also important factors in achieving competitive advantage.

Businesses must constantly strive to maintain their competitive advantage in order to stay ahead of the competition.