DECODING B2C: UNDERSTANDING THE BASICS OF BUSINESS-TO-CONSUMER MARKETING

B2C marketing is the process of promoting and selling products or services directly to individual consumers.

B2C marketing differs from B2B marketing in that it targets individual consumers rather than businesses.

Customer acquisition is a key focus of B2C marketing, with strategies such as advertising, social media marketing, and email marketing used to attract new customers.

Customer retention is also important in B2C marketing, with tactics such as loyalty programs and personalized marketing used to keep customers coming back.

Digital marketing has become increasingly important in B2C marketing, with channels such as social media, email, and search engine marketing used to reach and engage consumers.

B2C marketing also involves understanding consumer behavior and preferences, with market research and data analysis used to inform marketing strategies.

Successful B2C marketing requires a deep understanding of the target audience and the ability to create compelling messaging and experiences that resonate with consumers.