The halo effect is a cognitive bias that influences consumer behavior by causing an individual’s overall impression of a brand to affect their perceptions of its specific products.

Unleashing the Power of Brand Management Building Strong Brands

A brand serves as a distinct identity for a company’s products or services. It encompasses various elements such as logos, names, and slogans, allowing businesses to differentiate themselves from competitors. This article delves into the significance of branding, exploring its impact on company image, market value, and consumer perception. We will discuss the process of brand identity creation, advantages, disadvantages, and methods to calculate brand value. By presenting relatable examples and key takeaways, we aim to provide a comprehensive understanding of branding for the average Indian reader.