Marketing

In the realm of online advertising, the term “impression” refers to the metric that gauges the visibility of an advertisement when it is displayed on a webpage.

The halo effect is a cognitive bias that influences consumer behavior by causing an individual’s overall impression of a brand to affect their perceptions of its specific products.

Guerrilla marketing is an innovative advertising technique that utilizes unconventional methods to promote products and services, emphasizing creativity and surprise.

Green marketing refers to the strategies and practices designed to promote products or services based on their environmental benefits.